Before Doich Protein Cups hit shelves this October, the Taste Decides Tour is coming to Lummus Park in Miami’s South Beach on Saturday, September 5th from 10am to 4pm, and your opinion comes first. This free, open-to-the-public event puts the product directly in people’s hands, goes head-to-head against the biggest names in the protein bar space, and publishes real taste-test results for the world to see. Meet the Doich crew right on Ocean Drive, taste the product everyone will be talking about this fall, and see for yourself if your current protein bar can even compete. Spoiler: it can’t. Your protein bar could never.