Jaeger-LeCoultre’s next Reverso Stories Pop-Up will arrive in the Miami Design District for the first time. The Reverso Stories is an immersive pop-up experience celebrating over 90 years of the iconic Reverso timepiece, presented in four chapters: Story of an Icon, Story of Design, Story of Innovation and Story of Craftsmanship.

For its Miami edition, The Reverso Stories is enriched with a vibrant cultural dimension reflecting the city’s unique energy. The pop-up will feature everything from rarely seen archival timepieces to contemporary high jewelry watches, culminating in the official premiere of new Reverso creations. For an additional treat, acclaimed Pastry Chef Nina Métayer joins the Maison at the 1931 Café, introducing signature pastry delights that honor the Reverso’s design, along with a gourmet smoothie creation celebrating the city of Miami.

Ahead of its new boutique opening this Summer 2026, Jaeger-LeCoultre will also welcome visitors at The Moore Miami in a dedicated lounge. The Reverso Stories Pop-Up will take place from May 21st through May 31st at Sweet Bird North in the Miami Design District. It is open Monday to Saturday from 11AM to 8PM and Sunday from 12PM to 6PM with free access to the public and guided tours available on jaeger-lecoultre.com.